Skip to main content
Get Started

Phygii for Construction Leaders 

Take the surprises out of retail construction.  

Protect your capital plan. Deliver on your opening dates.

Every new store, remodel, and rollout represents a significant capital commitment. Yet incomplete site information and unforeseen conditions can derail budgets and schedules. 

Immersion Data Solutions helps Construction leaders understand property conditions across their portfolios before work begins—so they can anticipate constraints, plan with confidence, and deliver more predictable results. 

2 (5)
Portfolio scale
Consistent capture and assessment across geographically dispersed locations
Technical depth
Interior, exterior, roof, above-ceiling, and building-systems documentation
Prototype-to-property fit
Evaluate how corporate designs translate across different store configurations
Before and after
Document existing conditions and verify completed work against project requirements
Reusable intelligence
Property information available in Phygii for Construction and other teams

Trusted by leading multi-site retail brands 

Tractor Supply Co
 Tractor Supply Company 
Cumberland Farms
 Cumberland Farms 
flying pilot
 Pilot Flying J  
Target
 Target 
BJs Wholesale Club
 BJ's Wholesale Club 
QuikTrip
QuikTrip  
Ahold Delhaize USA
 Ahold Delhaize USA 

Make confident capital commitments before construction begins  

Construction leaders must deliver ambitious development and refresh programs while protecting budgets, meeting opening dates, and minimizing operational disruption.

Immersion Data Solutions combines validated property information, expert assessments, and Phygii to help teams scope projects, evaluate readiness, and anticipate constraints across their portfolios. 

With a clearer picture of what each location requires, teams can make better capital decisions before construction begins.  

image-1-3
image-2-3

A rollout plan may be standardized. Your buildings aren't.  

A corporate design may work perfectly in a test store but require costly adaptations elsewhere. Different layouts, aging infrastructure, and undocumented modifications can turn a standardized rollout into hundreds of unique construction challenges.

When those differences surface during execution, costs and delays compound. Projects require redesign, capital forecasts shift, and opening dates become harder to meet. 

Traditional site-by-site discovery often reveals these exceptions too late to inform portfolio-wide decisions. 

Understanding how your design translates to your actual properties before you commit capital helps you budget, prioritize, and execute with greater confidence.     

Stop paying to rediscover the same stores  

Traditional surveys and project documentation often serve a single initiative. When the next remodel or rollout begins, teams repeat work and revisit properties to collect information they've already gathered. 

Immersion Data Solutions creates a more durable foundation. Validated property information is organized into reusable Phygital twins and made accessible through Phygii.  

Construction teams can evaluate locations against program requirements, identify exceptions, and share documentation with architects, engineers, and contractors before work begins.

As conditions change, information can be updated and reused across future initiatives—reducing redundant discovery and improving planning efficiency.    

image-3-2

Support the decisions that determine construction success  

01-remodel-rollout-programs-256
Remodel & Rollout Programs

Evaluate prototype fit, identify site-specific constraints, and prepare locations for efficient execution across multi-site programs.

Explore Remodel & Rollout Programs
02-property-due-diligence-site-readiness-256
Property Due Diligence & Site Readiness

Understand physical conditions, infrastructure, and development constraints before committing to new-store construction or property conversion.

Explore Property Due Diligence & Site Readiness
03-mep-capacity-readiness-256
MEP Capacity & Readiness

Assess mechanical, electrical, and plumbing conditions to identify infrastructure limitations before design and construction.

Explore MEP Capacity & Readiness
04-technology-connectivity-readiness-256
Technology & Connectivity Readiness

Verify the physical infrastructure needed to support technology installations and upgrades across locations.

Explore Technology & Connectivity Readiness

Plan across the portfolio. Execute at every location.

Will our corporate design work across the portfolio?

Compare actual store configurations with proposed requirements to identify locations that fit the standard, those needing adaptations, and those requiring further investigation.

Identify common requirements and site-specific exceptions earlier to strengthen cost estimates, capital forecasts, and contingency planning.

Evaluate readiness and constraints across the portfolio to inform rollout sequencing, resource allocation, and construction schedules.

Give Construction, Store Planning, and Brand teams a shared understanding of physical constraints so they can adapt execution while protecting the intended customer experience.

Reuse suitable imagery, measurements, drawings, and assessments across successive projects instead of starting from scratch.

Use post-construction assessments to document observable conditions against project requirements, identify exceptions, and improve subsequent rollout waves.

Make construction delivery more predictable  

01-protect-capital-budgets-256
Protect capital budgets
Anticipate scope variations and physical constraints before they become costly changes.
02-meet-opening-dates-256
Meet opening dates

Prepare locations earlier to reduce avoidable delays and store disruption.

03-scale-corporate-designs-256
Scale corporate designs

Identify where prototypes fit and where site-specific adaptations are needed.

04-prioritize-investments-256
Prioritize investments

Use consistent property information to inform capital allocation and rollout sequencing.

05-reduce-planning-costs-256
Reduce planning costs

Avoid redundant surveys, measurements, and site visits.

06-improve-future-programs-256
Improve future programs

Build on property intelligence for successive remodels, upgrades, and rollouts.

Turn property information into reusable construction intelligence  

1

Capture and validate 

Document existing conditions through imagery, measurements, technical drawings, and targeted assessments, using consistent methods across locations. 

2

Build the Phygital twin 

Organize validated information into a structured digital record of each property, preserving documentation and physical context. 

3

Put Phygii to work

Access property information to evaluate individual sites, identify portfolio patterns, and support decisions across programs. 

See how it works in 90 seconds 

See how Immersion Data Solutions captures a location, builds a reusable Phygital twin, and makes that information available in Phygii for site- and portfolio-level decisions

Customer story

A national convenience store brand accelerates a major refresh program  

A national convenience store brand planned to modernize 900 locations in three years. But fragmented documentation, inconsistent measurements, and repeated site visits made it difficult to prepare stores efficiently for construction. 

Immersion Data Solutions supported the next 200 locations with consistent property capture and Phygii, giving Construction and Store Planning teams shared information for scope development, design coordination, and rollout preparation. 

The retailer reported fewer redundant visits, reduced rework, and a refresh program running ahead of schedule. 

Read the customer story 

The result: More reliable planning across locations helped teams prepare for construction and reduce costly surprises.

Untitled (1200 x 627 px) (1) (1)

Better property intelligence strengthens every construction partnership  

Construction outcomes depend on decisions made across the business.

Real Estate
Share property conditions and development constraints before projects enter construction.
Store Planning & Brand
Evaluate how proposed designs translate to actual locations.
Facilities and IT
Identify infrastructure requirements that affect project scope.
Finance and leadership
Make capital decisions using more reliable assumptions about site requirements and program risks.

Phygii gives teams a common property-information foundation while complementing their existing design, financial, and project-management systems. 

Better construction decisions across the property lifecycle  

Acquire: Prepare for development
Understand property conditions and infrastructure constraints before new-store construction or conversion.
Refresh: Execute with confidence
Evaluate prototype fit, prepare locations, coordinate remodels, and verify completed work.
Operate: Preserve what you've learned
Reuse property documentation for maintenance, upgrades, and future capital projects.
Divest: Support property transitions
Maintain organized documentation for property evaluation and transfer.

Explore ways to improve your physical brand experience

TheHiddenCostsOfRe-SurveyingTheSaemStores (1)
The hidden costs of re-surveying the same stores over and over again
Explore how reusable property information helps teams reduce repetitive discovery across construction programs.
Read more
Untitled (1200 x 627 px) (1)
Convenience store brand accelerates refresh initiative, finds savings with Phygii
See how a national retailer improved planning and execution across a major store refresh program.
Customer case study
image-7
Remodel & Rollout Programs
Learn how existing-condition documentation, readiness assessments, and post-construction verification support multi-site execution.
Read more

Make your next construction program more predictable  

Know what your locations require before committing capital and construction schedules.

With validated property intelligence from Immersion Data Solutions, you can anticipate constraints, protect budgets, and deliver projects with greater confidence.  

Frequently asked questions

How does Phygii support retail construction planning?

Phygii provides access to validated property imagery, measurements, drawings, and assessment findings. Construction teams use this information to understand existing conditions, identify constraints, and prepare projects across multiple locations.

Yes. Consistent property information helps teams compare store configurations with design requirements, identify exceptions, and determine where adaptations or additional investigation may be needed.

Validated property conditions support more reliable scoping and cost estimates by reducing uncertainty about physical requirements. Final budgets also depend on labor, materials, permitting, and other factors.

Readiness assessments help identify locations prepared for construction and those requiring additional work. Teams can use these findings alongside business priorities and contractor availability to plan rollout waves.

Can this reduce construction change orders?

Better existing-condition documentation can reduce preventable changes caused by missing or inaccurate information. Concealed conditions and other construction risks may still require investigation.

Depending on project scope, deliverables may include 360-degree imagery, photographs, measurements, floor plans, CAD/BIM files, above-ceiling documentation, equipment details, and assessment findings.

No. Phygii complements existing project-management, design, and financial systems by providing reusable physical-property information.

Yes. Phygital twins allow you to build on property information for future initiatives, with updates when conditions change or additional detail is required.