Introducing Phygii®: The Next Evolution in Property Optimization

Immersion Data Solutions is proud to introduce Phygii®, — the platform that defines and delivers true  Retail Property Optimization (RPO). Phygii builds on everything our clients have come to expect from IDS, delivering value that is more connected, proactive, and insight-driven than ever before.

Our vision is bold but grounded. Together with our customers, we aim to unlock $1 trillion in new commercial real estate value. That includes increased revenues, reduced costs, stronger asset value, and a dramatically improved client experience.

“Phygii is more than an upgrade, it’s a new standard in how organizations see, manage, and realize value across every property touchpoint,” says Immersion Data CEO Mike Loukusa. “Our goal is simple: empower teams to see their entire portfolio clearly, keep their data continuously ready, and unlock measurable results at scale.”

Phygii is a category-defining platform, engineered to help enterprise property teams accelerate projects, reduce costs, and unlock new revenue across every phase of the property lifecycle. Designed to integrate with existing systems, Phygii makes your data work harder by instantly surfacing actionable insights that drive asset value, operational savings, and exceptional customer experience.

What sets Phygii apart?

Unlike static “digital twins” that stop at the image, Phygii® introduces Phygital Intelligence — blending physical context, digital structure, and data insights into one living system. With Phygii, you capture location information once and use it everywhere. This eliminates redundant site visits and disconnected reports. The result: decision-ready answers you can trust, surfaced when and where you need them.

Unbeatable  Insights

From the moment your portfolio is captured into Phygii, you gain clarity on the initiatives that matter most.  A continuously refreshed Phygital Twin eliminates redundant captures and gives every team the same trusted source of truth.

Here are a few portfolio-wide questions Phygii will help you answer:

• Which prospective locations meet our needs without the risk of costly surprises uncovered after acquisition?
• Which locations across the portfolio should we remodel or refresh first to deliver the greatest impact to revenue and experience?
• Are all locations aligned with brand standards and customer expectations, or are there gaps that require updates?
• Which critical assets need attention today to avoid unplanned expenses tomorrow?
• Which vacant or shuttered sites are dragging down the portfolio, and what is the smartest path to exit?
• How can we allocate capital to balance today’s needs with long-term portfolio growth.

The Numbers That Matter

• $1.5M+ new revenue per location: One service brand used Phygii to accelerate its acquisition timeline by 4–5 weeks. The team eliminated repeat and redundant site visits, cut $14,400 in fees per location, and doubled project capacity — all with a single capture.
• 80% lower planning costs: A national retailer reduced costs from $31,000 to $6,500 per site, freeing $750K for growth and reducing downtime by four weeks.
• $140M+ in measurable impact: Another retailer shortened project schedules by 28 days across 2,200+ sites, recapturing $74M in net income and cutting $65.9M in costs — achieved in months, not years.
• Instant visibility: One new client said, “We saw in one hour what would’ve taken months of site visits and emails.” Portfolio leaders can now prioritize, sequence, and act instantly.

Ready to experience the new standard for property portfolio optimization? Visit the Phygii page to see the platform or check out this case study for a real customer story.